IRA Innovations Review

June 21, 2023
Written by Peter Anderson

IRA Innovations is a company that offers self-directed IRA accounts and investment options to individuals looking to maximize their retirement savings.

While the idea of managing one's own IRA funds can seem daunting, IRA Innovations aims to make the process as seamless and user-friendly as possible.

In this review, we will take an in-depth look at the company's offerings, management team, account options, fees, and benefits. For those seeking financial independence and control over their retirement savings, IRA Innovations may be just what they need.

With a focus on education and account administration services, IRA Innovations empowers individuals to manage their own investment portfolios while providing them with expert guidance along the way.

Whether you are new to investing or a seasoned pro, this review will provide you with all the information you need to make an informed decision about whether or not IRA Innovations is right for you.

Disclosure: Some of the links in this article are from sponsors. The list below is an honest review gathered from thorough research, experience, and consumer-based feedback. 

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About IRA Innovations

As previously discussed, IRA Innovations is a self-directed IRA provider that offers a range of benefits to clients.

The company provides four primary IRA accounts, including Self-Directed Traditional IRA, Self-Directed Roth IRA, Self-Directed SEP IRA, and Self-Directed SIMPLE IRA.

Clients can choose specialized IRAs for specific kinds of assets such as Real Estate IRA and Precious Metals IRA.

One of the key advantages of working with IRA Innovations is access to a wide variety of investment options.

Clients have the freedom to pick their investments with self-directed IRAs and can invest in mortgages, real estate, and other alternative investments with a self-directed SEP IRA or SIMPLE IRA.

The company provides thorough financial education to help clients understand their investment objectives and maximize their retirement savings.

In addition to investment options, IRA Innovations offers professional account administration and transaction support services. This makes it simple for clients to manage their accounts effectively while focusing on their long-term financial goals.

Clients who work with IRA Innovations benefit from comprehensive retirement savings solutions combined with top-notch customer service.

The Management Team

The leadership structure at IRA Innovations comprises two individuals: Bill Gulas, the CEO and President, and Mike Todd, his business partner who works in business development.

They have been with the company since its inception and are passionate about helping clients grow their retirement savings to build wealth.

Bill Gulas is a University of Alabama graduate with a master's degree in Marketing Research and a bachelor's degree in accounting. He previously worked in the telecommunications industry before starting IRA Innovations. His experience trying to convert his 401(k) into an IRA inspired him to open the company and help others navigate self-directed IRAs.

Mike Todd has a background in electrical engineering from the University of Alabama in Huntsville and began his career as a sales representative for a semiconductor manufacturer. He uses his self-directed IRA to make personal investments in various assets such as real estate, mortgage notes, and small businesses. Mike enjoys counseling families about their finances and giving financial workshops on how individuals can get out of debt.

Together, Bill Gulas and Mike Todd form a knowledgeable team that assists clients with professional expertise on self-directed IRAs.

  • Both Bill Gulas and Mike Todd have been with IRA Innovations since its inception.
  • Their professional experiences range from telecommunications to sales representation for a semiconductor manufacturer.
  • They are both passionate about helping clients grow their retirement savings through self-directed IRAs.
  • The duo forms a knowledgeable team that provides expert advice to clients based on their years of experience working with self-directed IRAs.

Available IRA Accounts

IRA Innovations offers four primary IRA accounts, including Self-Directed Traditional IRA, Self-Directed Roth IRA, Self-Directed SEP IRA, and SIMPLE IRA.

Each account has specific benefits and features that cater to different investment objectives and financial situations.

Clients can pick their investments with self-directed IRAs, which allow for more flexibility in asset selection than traditional retirement accounts.

Self-Directed Traditional IRA

Investors who want complete freedom and control in selecting assets for their retirement savings should consider a self-directed traditional IRA.

In contrast to conventional IRAs, this type of account allows the owner to invest in a wide range of alternative investments, such as real estate, precious metals, and private equity.

With an IRA Innovations' self-directed traditional IRA, clients can choose from various investment options that suit their financial goals and risk tolerance.

While a self-directed traditional IRA offers numerous benefits, there are also important considerations to keep in mind. Clients must be aware of the tax implications involved in managing this type of account since contributions are tax-deductible while gains and dividends earned on invested capital are tax-deferred until withdrawal.

Opening and managing a self-directed traditional IRA requires more due diligence than conventional IRAs since the investor is responsible for conducting research on potential investments without any guidance from financial advisors or custodians.

However, with proper planning and education, investors can maximize their retirement savings with an IRA Innovations' self-directed traditional IRA.

Self-Directed Roth IRA

Maximizing retirement savings through alternative investments can be achieved with a self-directed Roth IRA, which offers tax-free growth and flexible contributions.

A self-directed Roth IRA from IRA Innovations allows account owners to choose their investments, providing more control over the growth of their retirement savings. The earnings on the investments in a self-directed Roth IRA are not subject to Federal income tax if they meet certain conditions.

In addition to tax-free earnings, a self-directed Roth IRA allows for flexible contributions. People can transfer money from their current Roth IRA to a self-directed one if their current plan does not permit them to choose the assets they want to own.

Individuals can also convert their traditional IRA or company plan into a self-directed Roth IRA, although this will be a taxable event.

Contributions after 70.5 years of age are allowed, and there is no requirement for distributions after reaching that age.

Investing in a self-directed Roth IRA provides numerous benefits for those looking to maximize their retirement savings through alternative investments with tax-free growth and flexible contributions.

Self-Directed SEP IRA

A self-directed SEP IRA can provide a simple and affordable retirement plan option for those who are self-employed, in a partnership, or own a corporation.

With an IRA Innovations self-directed SEP IRA, clients have the freedom to choose their investments and put their money where their expertise is.

Contributions to the account with earned income are the most typical method of funding a self-directed SEP IRA, and each employee's contribution portion must be the same in any given year.

One significant benefit of a self-directed SEP IRA is that contributions made by small business owners and employees are tax deductible.

This type of retirement plan has low administrative expenses compared to traditional employer plans.

Self-directed SEP IRAs from IRA Innovations also offer greater investment options such as stocks, bonds, mutual funds, real estate, mortgage notes, private companies, and more.

Small business owners who want to invest in mortgages or real estate can do so with a self-directed SEP IRA without worrying about start-up costs or ongoing expenses associated with traditional employer plans.


The Savings Incentive Match Plan for Employees (SIMPLE) IRA is a retirement savings option that offers small business owners and their employees the opportunity to make contributions and enjoy tax-deferred retirement income.

Employees can contribute a percentage of their salary to a self-directed SIMPLE IRA, which allows them to invest in real estate, mortgage notes, and other alternative investments.

At the same time, the employer makes a matching annual contribution, which enables business owners to reduce company taxes and attract and keep talented workers.

One of the key advantages of a SIMPLE IRA is its flexibility. Business owners have the freedom to choose how much they want to contribute annually based on their budget.

Participating employees are eligible for tax-deferred retirement benefits while enjoying investment options not available through traditional IRAs or 401(k)s.

A SIMPLE IRA is an excellent option for small business owners who want to offer their employees an easy-to-manage retirement plan with significant benefits.

Additional IRAs

In addition to the four primary IRA accounts offered by IRA Innovations, the company also provides specialized IRAs that enable account owners to focus on a specific kind of asset in their account.

Two such options include the Real Estate IRA and Precious Metals IRA.

The Real Estate IRA allows individuals to invest in real estate properties while receiving tax benefits, whereas a Precious Metals IRA enables investors to hold physical gold or silver in a tax-protected account for retirement savings purposes.

These specialized IRAs may be suitable for individuals looking to diversify their investment portfolio beyond traditional assets.

Real Estate IRA

Investors who prioritize real estate investments in their retirement portfolio can opt for a self-directed Real Estate IRA provided by IRA Innovations that allows them to invest in various types of real estate assets. 

This investment strategy, called IRA diversification, offers the opportunity to build a diversified real estate portfolio while enjoying the tax benefits of an IRA.

With a Real Estate IRA, investors have access to various property investment options such as rental properties, commercial buildings, undeveloped land, and even private mortgages.

A Real Estate IRA from IRA Innovations provides investors with more control over their retirement savings than traditional IRAs. Investors can choose the real estate assets they want to invest in and manage them directly instead of relying on financial advisors or brokers.

By investing in a self-directed Real Estate IRA through IRA Innovations, investors can use their expertise and knowledge to make informed decisions about their retirement income while building wealth through real estate investments.

Precious Metals IRA

Diversifying retirement portfolios with precious metals is a popular investment strategy that can be achieved through a self-directed IRA, such as a Precious Metals IRA offered by IRA Innovations.

This type of IRA allows individuals to invest in various precious metals, including gold, silver, platinum, and palladium.

Here are some key points to consider when investing in a Precious Metals IRA:

  • Investment options: A Precious Metals IRA gives investors the opportunity to diversify their portfolio beyond traditional stocks and bonds by investing in physical assets like gold and silver.
  • Tax benefits: Investors can enjoy tax benefits by using a self-directed IRA to invest in precious metals. For example, contributions to a traditional Precious Metals IRA may be tax-deductible, while earnings grow tax-deferred until withdrawal.
  • IRA custodians: It's important to choose an experienced and reputable custodian for your Precious Metals IRA who can help you navigate the complex regulations surrounding this type of investment.
  • IRA regulations: There are strict rules governing the purchase and storage of precious metals in an IRA. Working with a knowledgeable custodian like IRA Innovations can help ensure compliance with these regulations.
  • Diversification strategies: Investing in precious metals can help mitigate risk by diversifying your portfolio across different asset classes.

Incorporating precious metals into your retirement portfolio through a self-directed Precious Metals IRA can be an effective way to diversify your investments while enjoying potential tax benefits.

But, it's important to work with an experienced custodian who understands the unique challenges and opportunities associated with this type of investment.


The annual fee charged by IRA Innovations for their IRA accounts is determined based on the account's value.

The fees range from $195 to $1,850 for accounts valued at $0 to $750,000 or more.

This pricing structure is transparent and reasonable for both new investors and high-net-worth individuals. Compared to other self-directed IRA providers, IRA Innovations' fees are competitive.

There are no hidden charges or unexpected costs that can surprise clients.

Some clients may want to negotiate their fees with IRA Innovations if they have a significant account balance or prefer different investment options. IRA Innovations does not offer fee waivers as part of its services.

The fee structure of IRA Innovations is straightforward and easy to understand. Clients can expect reasonable pricing structures without any hidden charges or unexpected costs.

While there may be room for negotiation in certain cases, clients should consider the expertise and services provided by IRA Innovations when evaluating its pricing options.


IRA Innovations offers a comprehensive range of retirement accounts and investment options to help individuals achieve their financial goals.

The company's focus on education and account administration makes it an ideal choice for those seeking to maximize their retirement savings.

The management team at IRA Innovations is experienced and knowledgeable, ensuring that clients receive expert guidance in choosing the right investment options for their needs.

With various IRA account types available, including Traditional, Roth, SEP, and SIMPLE IRAs, clients can diversify their portfolio while taking advantage of tax benefits.

While fees may vary depending on the type of account and investment option chosen, IRA Innovations aims to keep costs low while providing top-notch customer service.

Investing with IRA Innovations can provide individuals with the tools necessary to build a secure financial future for themselves and their families.

Through careful planning and strategic investments, individuals can create a retirement fund that will support them throughout their golden years.

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